7:30am | Breakfast | Marriott Courtyard
8:30am | Day 2 Welcome | Emerald Ballroom
Hosted by Donna Kessler, President, Morris Media Network
100 Years Young: Legacy Brands, Modern Thinking
With more than a century of publishing expertise and a rich history of brand extensions, these iconic brands are thriving in the digital age. Hear how they balance old with new to engage a legion of devoted followers and attract new audiences.
Shawn Bean, Editorial Director, Bonnier Media
Nina LaFrance, SVP, Consumer Marketing & Business Development, Forbes Media
Erin O'Mara, President, The Nation
Mina Seetharaman, Chief Strategy and Creative Officer, The Economist Group
Moderated by: Samir Husni, Founder and Director, Magazine Innovation Center, University of Mississippi
IMAG Brand Story: Keeping Current at Morris Communications
Hear how Morris Communication has successfully transitioned from a newspaper company to a magazine media company, complete with the challenges, lessons learned and a look to the future
William S. Morris III, Chairman and CEO, Morris Communications Co.
Paywall Lessons Learned from Newspapers
Hard paywall, soft paywall, metered paywall, no paywall—what’s the best approach for your brand? Hear from the expert who navigated the paywall journey for the nation’s leading newspapers about what worked and what didn’t; how to manage the funnel and offers; and what is most applicable to enthusiast media.
Pete Doucette, Managing Director, FTI Consulting
Ken Harding, Senior Managing Director, FTI Consulting
Applying Expert SEO to Your Brands
If you build it, will they come? Experts from AFAR and America’s Test Kitchen reveal how to get the most out of search, driving site traffic and increasing revenue.
Anni Cuccinello, Director of Audience Development, AFAR Media
Fran Middleton, Chief Digital Officer, America's Test Kitchen
Caysey Welton, Content Director, FOLIO:
Finding Revenue in Plain Sight
From improving the digital sales funnel to building membership models to gifting individual issues, some of the best and easiest ways to earn more revenue are right in front you. Hear how PressReader’s technology allows you to monetize what you already have and engage consumers in new, profitable ways.
Trevor Carroll, Director, Content Partnerships, PressReader
10:30am | Break & Partner Salon | Emerald Promenade
Presented by MRI Simmons
From podcasts to e-commerce, today's winning brands have transformed from print-centric publishers to dynamic content providers. Learn how they reach their customers in new and engaging ways to grow revenue and drive profitability.
Camilla Cho, General Manager, E-Commerce, New York Media
Gail Day, Publisher and VP, Global Advertising, Harvard Business Review
DéVon Christopher Johnson, Founder and CEO, BleuLife Media
Moderated by: Jonas Rideout, Global Head of Business Development, Piano
The Role of City and Regional Magazines
No one understands the history of a region or the soul of a community quite like its local magazine publisher. As the media landscape shifts, city and regional magazines have taken on a new relevance and importance.
Lori Coon, Publisher and COO, Integrated Media Publishing
Ashlee Duren, Publisher, Augusta Magazine, Augusta Family Magazine, Athens Magazine, Aiken Homes & Lifestyles and Buzz on Biz
Anita Hagin, Publisher, Savannah Magazine, Savannah Magazine HOMES and Southern Coastal Weddings
Moderated by: Joe Hyrkin, CEO, Issuu
Showcase: The Many Extensions of a Brand
Whether it be a curated consumer gift or a television show, indie brands are finding creative and effective ways to grow their footprints and tap into new revenue sources. Three experts highlight the brand extensions that are delivering the best results.
Brook Holmberg, VP, Publisher, Yankee Magazine
Renee Jordan, SVP and Group Publisher, The Taunton Press
Gary Michelson, Vice President, Consumer Marketing and Operations, Garden & Gun
Moderated by: Lauren Hackett, SVP, Global Communications, The Economist
12:00PM | Break & Partner Salon |
Presented by MRI Simmons
12:30PM | Imagination Awards Luncheon | Emerald Ballroom
Presented by PubWorX ProCirc
On the Brain: Building Meaningful Consumer Relationships
From measuring attention to psychographic segmentation, Dr. Don Vaughn shares the data science behind content consumption and user behavior online, and the steps publishers can take to foster deeper engagements with their audiences. Leverage these key insights and optimize strategies towards your business goals with Invisibly’s holistic approach to improving the digital experience.
Dr. Don Vaughn, Ph.D.,Vice President, Data and Insights, Invisibly
Effective Video Strategy
Video audiences for magazine brands grew 21% last year, the highest year-over-year growth of any channel. Learn from the best how to leverage the power of video content for your brand.
Gregory Gatto, EVP, Bonnier Media
Laura Simkins, COO, AFAR Media
How Connecting With A Community Leads to Innovation
When expert content meets devoted and passionate audiences, communities are born. Hear how these authentic relationships allow trusted brands to innovate across their platforms, from custom content to commerce to new experiences.
Jon Dorn, Chief Innovation Officer, Active Interest Media and President, Active Living Group
Bill Strickland, Editorial Director, Hearst Magazines Enthusiast Group and Rider in Chief, Bicycling
Cannabis Media: A Budding Industry
Growing acceptance of legal marijuana has led to a new high in cannabis-focused media. Hear how top experts are creating smart and engaging content for the marijuana community and lighting the way for new revenue opportunities.
Garrett Rudolph, Editor, Marijuana Venture
Noelle Skodzinski, Editorial Director, Cannabis Group/GIE Media
Jennifer Skog, Founder, Chief Creative, MJ Lifestyle
Moderated by: Lori Rosen, Founder and President, Rosen Group
IMAG Brand Story: Active Interest Media
As one of the leading enthusiast media companies, hear about the structures and incentives AIM has put in place to drive innovation in products and services.
Andrew W. Clurman, President and CEO, Active Interest Media
4:00pm | Closing Cocktail Reception & Partner Salon | Emerald Promenade