President and Chief Executive Officer
Trusted Media Brands, Inc.
Bonnie Kintzer joined Trusted Media Brands in April 2014. Originally known as The Reader’s Digest Association, she rebranded the company to reflect the portfolio of trusted brands, including Taste of Home, The Family Handyman, Haven Home Network, Reminisce, Birds & Blooms and Reader’s Digest. In that time, she has focused on a growth strategy including the launch of MyDIYUniversity.com and Taste of Home Special Delivery as well as digital growth of 63 million unique visitors across all brands.
Kintzer joined Trusted Media Brands from Women’s Marketing Inc., the leading marketing services company serving emerging brands targeting women. She has also built her own consulting firm serving the media industry. Kintzer was previously at Reader’s Digest Association; during her nearly 9 year tenure here she held a number of senior executive positions and was responsible for a number of the company’s largest publishing and digital properties including Allrecipes.com. In addition, she oversaw the hugely successful launch of Every Day with Rachael Ray.
Kintzer holds an MBA from Harvard Business School and a Bachelor of Arts from Clark University. She is chairperson of the Reader’s Digest Foundation, chairperson of the 40 Million Story Campaign for United Through Reading and is on the board of directors of the Children’s Learning Center of Fairfield County and MPA – The Association of Magazine Media.